Trandformed the creative concept into reality in close collaboration with the brand. Managed all aspescts of the show production in addition to dressing of POI, providing PR assets and deliver full activation report.

In close collaboration with the brand, I had the full lead on the guest management - including managing front of house - in conncetion with their market launch event; a one day festival with 1.000+ participating guests, produced by INTROOUTRO.

Spearheaded the pre-launch events for a new jersey, made in collaboration with hummel and SAUNA, in Copenhagen effectively introducing the jerseys and Astralis’ brand to key stakeholders beyond the esports industry.

Based on a KPI of being a ‘love brand’, I developed and executed the long term programme communicating about topics like diversity, mental health, sexuality, sustainability and fashion. The programme achieved exceptionally high engagement and brand awareness among ambassadors' followers, fostering strong connections between the ambassadors and Zalando, resulting in loyal brand advocates and authentic content.

Braught the Creative Director’s ideas into life in a strong collaboration with Jens Werner himself and his team. Managed all aspescts of the show production in addition to dressing of POI, providing PR assets and deliver full activation report.

In a branded mini van, I brought six influencers to Zalando’s Bread & Butter four days festival in Berlin. I coordinated the full experience during their stay, securing that Zalando got all paid (and organic) coverage and supported on handelingt the participating Danish media.

Specializing in men’s styling, I have led styling for various creative projects, including campaigns, press images, music videos, and fashion editorials, collaborating with diverse teams to deliver impactful visuals.

I assisted INTROOUTRO with managing casting, dressing and coordination of 27 grooms for Cartiers magical Christmas activation in celebration of their 5 years anniversay.

Created and executed an influencer camapign (incl. concept and reporting) for Tommy Hilfiger based on KPIs; awareness around the new co-lab with Timberland, traffic to retailer and a ER of 5%. The campaign succeded beyon expectation and with an ER of 17%.

For the AW19, SS20 and AW20 CPHFW, I developed and executed Zalando Beauty Lounge where key editors and POIs where invited during fashion week. The activation strenghten Zalandos relationships in the local market and promoted their new product category; beauty.